Case Studies

Award-winning experiential roadshows & promotions

Through working with Australia’s leading agencies, we’ve helped produce some memorable, award-winning campaigns for major brands like Lynx, XXXX Gold and Telstra. Here is a selection of a few of the many experiential roadshows and promotional events we have produced for our clients...

Lynx Jet Mile High Club

To promote Lynx underarm deodorants, Lowe Sydney conceived the brilliant Lynx Jet campaign. To complement the outrageous TVCs and website, Truckmania designed and built a Lynx Jet cabin on the back of a semi-trailer that invited men to “Get On” to “Get Off”. The yellow-uniformed mostesses offered photo opportunities and provided samples for the queues that formed wherever the roadshow stopped. The campaign delivered a massive sales boost and won multiple awards at the prestigious Cannes Advertising Festival.

XXXX Gold Retreat

To leverage Lion Nathan’s sponsorship of V8 Supercars, Truckmania was briefed to design and build a unique brand experience that could be easily moved to racetracks around the country in the form of a mobile pub. Our solution was a double story pop-up Queenslander-style pub built on the back of a double trailer, featuring a 7.5m bar. The promotion has been so successful, Lion Nathan commissioned a second installation and Truckmania has been approached to create similar experiences for American and German brands.

Telstra NextG

To launch Telstra’s NextG mobile network, Truckmania created 4 identical roadshows to deliver 175 events across Australian in 4 months. Each roadshow consisted of a vinyl graphic wrapped truck and van, a 12m x 12m marquee, jumping castle and 9-12 operational staff trained provided by Streetseen to handle customer questions. One of the largest product launches ever staged in Australia, the roadshow rolled out with Swiss precision.

Let us produce your next award-winning campaign

If you’re an experiential agency producer looking for a proven roadshow partner or a product manager seeking an event manager for a national product launch, contact Truckmania today. Together we can deliver memorable experiences that let your customers truly engage with your brand.